Lifestyle photography, often known as in-context photography, depicts a product in its natural environment. But what is the significance of lifestyle photography? Lifestyle product photography is an excellent approach to strengthen your brand identification while also improving the appearance and feel of your eCommerce site.
Simply, lifestyle product photography is more fascinating than functional product photography, which is used to demonstrate how your product appears. ‘You are the product,’ Don Draper wisely observes in Mad Men. You have an impression. That’s what people want.’ In your photographs, you must portray the feelings that your product evokes. Lifestyle photography is the ideal medium for this. Ideally, your photography and branding should be inextricably connected to not only present the goods but also communicate the personality of your company. Trustela Photography offers exceptional ecommerce product photography services throughout the USA.
Product photography vs lifestyle photography
Lifestyle photography’s chosen and stylized photographs contribute to the creation of an aesthetic that helps the buyer to see themselves in the desired lifestyle. In their minds, the buyer connects the connections that your fantastic product will help them live this life. Lifestyle photography is more engaging than typical product photography since it is extremely conceptual. Showing the goods in context and creating an aesthetic demands some creative flare that will pique your customer’s interest. This is fortunate for you because this is a highly prominent genre of photography with a high conversion rate into purchases.
Types of Lifestyle Photography
Lifestyle photography is a useful umbrella term, however there are three distinct forms of lifestyle photography.
Portrait
Portrait lifestyle photography is a topic portrait. Commercial product photography is not the most common style of photography used in product ads since it is centred on the product. However, showing a model using the product may be highly beneficial since it allows the buyer to readily envision themselves in the model’s position; in this situation, portraiture can be an asset.
Candid
The goal of candid lifestyle photography is to capture photos in the moment. Again, this isn’t typical in product marketing since you want to organise your theme and set the shot to produce a carefully controlled image.
Flatlay
Flatlay photography is a very new and popular type of product photography that is having an impact on product marketing. A flatlay snapshot is taken from above, catching the objects stacked flatly below in an appealing presentation. This is a novel approach to product photography since it moves the objects to the consumer’s mind.
Tips for Lifestyle Photography
Create a moodboard.
Because lifestyle photography is very creative, it is a good idea to explore your idea and develop a mood board to aid in the planning of the session. Investigate your rivals’ lifestyle photography photographs for ideas, but remember to stay loyal to your brand’s individuality while crafting your concept. Because lifestyle photography is emotional, think about the emotions you want to convey in your images.
Choose the right background.
Choosing an aesthetically beautiful site to shoot in is critical since it plays a major part in the product’s visual narrative. When looking at samples of lifestyle photography, you will note that they are all photographed in appealing locations – this is by design! A nice background enhances the overall tone of the photograph.
Use a model.
If you want to convey a story about someone using your product, a model is the best way to go since it effectively illustrates someone utilising the product in the way you intend. This directly relates to your brand’s fundamental messaging and how the product is intended to be utilised. This effectively places the product in perspective.
Use props.
Props that go with your goods are usually helpful in lifestyle photography since they help with visual storytelling. Choose objects that are appropriate for the setting and mood you are creating.
Clean your items.
The ideal setting is being created via lifestyle photography. Dust has no place in this flawless vision, so clean your items first. If you notice any annoying marks or flaws when editing in post, utilise the spot healing tool to remove them.
The rule of thirds.
As with every photograph, excellent composition is essential. If you’re having trouble composing a shot, turn on the gridlines in your camera settings and arrange the props on the crossing lines.
Aim for authenticity.
Although your images will be carefully curated, you do not want them to appear staged to the audience. You want the finished product to seem ambitious but genuine. To assist contextualize your goods, use authentic settings and locales.
CONCLUSION
Trustela Photography provides Amazon lifestyle photography in the USA. Book a product photographer with Trustela now to make the process smoother. Trustela Photography delivers dependable, on-demand professional photographers at an inexpensive set cost. Please do not hesitate to contact us.